As the internet has become solely based around search engines (such as Google or Bing), it is vital that your website is ‘search engine optimised’ (SEO) meaning it can be easily found.

This is done by including keywords into the website which are relevant to your service, location and target audience. These key words and phrases are also added to the ‘Meta Title’ and ‘Meta Description’ which are unseen bits of data which search engines can access, again making the site more SEO.

For more in depth information on SEO and web marketing, CLICK HERE